In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an artform that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
Yury – “have to.”
How We Found It:
We first came across Belarussian-born, Brooklyn-based DIY artist Yury and his track “have to.” when he submitted to our portal at SubmitHub earlier this month. Yury embodies the concept of “DIY”: he produces, raps, engineers, and mixes all his own music. “have to.” was his first submission and is his third release of 2019.
Why We Like It:
To put it simply, this song just fuckin bangs. Yury’s self-produced, new-age trap thumper is immaculately mixed from top to bottom — an essential if you’re going to commit to this style. He wields good vocal layering and different deliveries throughout the track, but ultimately what makes this song special is the beat he crafted and mixed, and how perfectly his sparse vocals complement it. The beat has depth and subtleties that are easy to miss unless you’re listening with studio quality sound equipment – particularly in its drum patterns and the resonance of the bottomlessly heavy bass line. “Have to.” is a perfect example of synchronous chemistry between production, engineering, and vocals.
From the Artist:
“have to.” continues to develop my signature dark-trap sound that I’ve been creating from scratch. Self-produced, written, recorded, and mixed, I continue to push genre boundaries; utilizing unique self-created sounds to go with my signature distorted 808. My focus is always on creating the best music and sound design, and letting the attention come organically.” – Yury