In today’s age, technology has flooded our lives with content. Caught in the mire are modern musicians who champion an art form that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
“Fake Love” — Pavit Sanghera
How We Found It
British/Indian singer-songwriter, Pavit Sanghera, brings us a taste of the fake in our SubmitHub inbox. Releasing the record on Valentine’s Day, Sanghera sees the sensual single for both single people and couples to enjoy. Because once lust is gone, love might be there to stay.
Why We Like It
Lust is often mistaken for love. The initial feelings you get from both are intense and take hold of the heart when it’s first infected by the condition. Some people, through experience, learn the difference and can move forward. To the uninitiated, the flames that fill you up can’t be fanned so easily at first. Only through exercising that first feeling does the genuine feeling come through to see what is true and what is a lie. Pavit Sanghera sings of that “Fake Love.”
Sanghera sings fiercely hollow like the fictitious fickle feeling she chants over the ghastly, yet sensual production. While hollow, there are moments of impassioned serenity that mirror the moments of gratification that illustrate the scene. The mixture of the production and vocal delivery brings more life to a tune that’s tuning out the sentiments of love to embrace the minutes of thrill that so many embrace to feel the false.
I wanted it to bring a more sensual and sexy energy to this song which I haven’t done before to this extent but I thought it fit so well with Valentine’s because I felt like those in a relationship and those who are single can both enjoy the song.” – Pavit Sanghera for CentralSauce
Sanghera took a different approach in writing the record. While usually sitting and writing to a beat for 10 minutes max to get the rawest emotion out of the record, she wanted to break down the feeling. “I got the bare instrumental from my producer TEMI and then I came up with the melody line by just freestyling on the instrumental, and wrote in sections over the course of a month or two.” Taking her time, Sanghera creates a world that’s multilayered for the push and pull of the initial dynamic that’s being sung about.
Entertaining fake love can only bring so much joy for so long. Sanghera sees it for what it is — temporary and fleeting. As the last lines ring in Punjabi: “Fake Love isn’t love, isn’t love, isn’t love,” I hear the exorcism of lies to reveal whether the love both parties are searching for was ever there.
From Pavit Sanghera
Pavit Sanghera: The whole marketing strategy is also centred around valentines and love and sex. Even though in the chorus it sounds like I’m hating on that sensual energy itself, that’s because I wanted to showcase the two minds that people go into. On one hand — like in the verses — you want to just have fun without it meaning anything and you’re totally fine with that, but on the other hand — on a day like say Valentine’s Day — you might think to yourself, ‘well that’s not really love.’ Just something to get someone thinking! Both scenarios are great, to be honest.
I gave myself the time to change, edit and just sit on things I wrote. I think it worked really well as I believe this is the best songwriting I have done. After getting the lyrics and melodies done, my producer did his magic. Then we went back and forth with drafts that he sent and moulding it into what you now hear as the final version.
More From Pavit Sanghera
More to Discover
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