In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an art form that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
“004” – VIBE WORLD ORDER
How We Found It
My body knew “004” was a hit from our SubmitHub portal even before my mind had consciously accepted the song. VIBE WORLD ORDER brings a track with a rattling dance beat and hypnotic vocal delivery that leaves the listener with no choice but to move.
Why We Like It
“004” by VIBE WORLD ORDER vibrates in oscillating directions but unanimously agrees to inspire movement above all else. Inspired by groups like N.E.R.D. and Gorillaz, each member of the group touches the track with a unique kiss of flavor. It’s initially hard to figure out what specific aspect of “004” is bringing the magic until taking in the full picture. Each piece is one small building block of a malleable and changing structure.
The foundation of the structure is the energetic beat produced internally by VIBE WORLD ORDER member, Reg Mason. A deep resonating baseline is layered beneath the rattle of bongo-style drums, building the beat’s home base from which various other claps, synths, snares, and samples are added and removed as the beat develops with the artists that are layered across the track.
It’s difficult to identify a primary vocalist on “004” because VIBE WORLD ORDER brings similar cadences to the versatile, high energy flows that give the rhythm consistency throughout the track. For a brief moment, the delivery pattern is sidelined with a Weeknd-esque vocal break that really opens up space for the track to breathe, before bringing the attention back into an exciting conclusion. “004” is a group-driven and varied experience that excels in its easily danceable energy, perfect for leaving any crowd wanting more from VIBE WORLD ORDER.
From The Artist
It [the group] was initially an idea built from my brother (Comfortabledude) and I from 2015. We always wanted to make music and it all stemmed from our background in the NJ hardcore scene. After a while of being exhausted of being in separate projects, we ventured into our own. The challenge? We were making hip-hop.” – Reg Mason, VIBE WORLD ORDER, for Central Sauce (2019)
More from the artist
More to Discover
Check out this continuously updated playlist of songs Brandon has added to our Discovery section! Each track or artist has been featured in our “Why We Like It” section, so be sure to look for the page here on the site.