In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an artform that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
Unknown Culture: “Janus”
How We Found It:
We first came across Unknown Culture and the duo’s track “Janus” when they submitted to our portal at SubmitHub last week. “Janus” is the title song of their recently released Janus EP, their debut. You’ll want to check this out if you’re a fan of pretty much anyone from the Black Hippy collective. Peep the bottom of this post for a few of our recommendations from the project!
Why We Like It:
Prints Amir and Mier, the New Jersey duo behind Unknown Culture, say that their mission is to “bring tight flows and lyricism back to mainstream hip hop”. If “Janus” is any indicator, then they’re well on their way to doing so. The track features a dynamic but understated beat that is made for one purpose: to showcase their bars. The two balance witty wordplay with substantive, meaningful bars from beginning to end. They never get trapped in a flow and and their rhyme structures keep you on your toes. The song builds and builds until we reach our climax: a third verse filled with heat and energy where the two MC’s begin passing the torch between themselves. The upside is massive with these two up-and-comers.
From the Artists:
In terms of lyricism, I’m most proud of the lines ‘I’m a ferocious beast daring someone to red dot me you’ll never stop me you’ll hear the tales of this beast be told nigga go get the Akatsuki’. It’s my favorite line on the whole track, layered with dope wordplay and references. When’s the last time you saw a Maggie and the Ferocious Beast reference side-by-side with Naruto? As far as flow goes, the way my partner Mier floats on beats, period. Not only this one track but on all of our joints. It’s something we take pride in. He’s worked hard to master his flow and we’re ready to just keep wowing people with what’s next.” – Prints Amir