In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an artform that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
Tony Pops: “U & Me”
How We Found It:
I first came across queer artist Tony Pops when we received his submission for “U & Me” through our portal at SubmitHub just a few weeks ago. After finding out Tony wrote, produced, and sang every bit of the track, I knew it would be a great feature here. It was Tony’s first submission to us and is his third loosie of 2019 so far.
Why We Like It:
This track has several good things going for it – but even more than any single element is the mosaic of them all. Tony Pops’ blend of blues, psychedelic rock, and r&b does a tremendous job at drawing in a listener and making them an active listener. He does this by settling on a few distinctive sounds to carry the song through its early portions: some light bass, a sedated drum line, with exchanging synths and vocals. As the song builds, each part further develops in energy and intricacy, while new sounds continue to join the fray (including an increasingly funky and soulful guitar). This song is a great example of doing only a few things but doing them incredibly well.
From the Artist:
Being an artist that handles all their own production makes a project more time consuming, but it has its benefits. I like knowing how things work. It helps me better understand the process/execution. There is something to be said about the feeling I get when starting something from the ground up. It’s fully my expression and my creative mold, and I have time to digest my ideas. I enjoy collaborating and having other people help with production, but sometimes it takes too long, there’s no budget, and people’s availability always changes up. In the future, i think we will start to see more artists handle their own production in this age of DIY.” – Tony Pops
Other Stuff from Tony Pops to Check Out: