In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an artform that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
“Lift Off” – TG 318
How We Found It:
I was first exposed to TG 318, real name Tony, when he submitted “Lift Off” through our portal a few weeks before its release. The track is TG 318’s first official release since his I Ain’t Talking Cuz It’s Free EP in April 2019 and signals bold intent for what’s to come for the Louisiana-based artist.
Why We Like It:
Simply put, this track bangs. In case the booming distorted bass doesn’t give it away, TG 318 lets you know what to expect in “Lift Off” with his very first bars on the song: “Ima tell you right now, if you ain’t trying to turn up get the FUCK out the way”.
The production is straightforward yet effective, but TG 318 himself is what makes “Lift Off” stand out from the rest. Charisma and flair define his performance, and clever writing in his bars keeps you chuckling and eagerly anticipating the next punchline. I’ll leave you with one of my favorites: “The shit that you spittin’ be cool, the shit that I’m spittin’ be freezin / Step in the booth, killin’ these beats, make the producer start grievin / Take a vacay, take some time off, might need to file for bereavement”
From The Artist:
Looking back, the bars from “Lift Off” that still entertain me the most to this day are ‘I get off potion and start to make magic like Earvin I’m workin I can’t be no muggle/So close to success we laying in bed I’m talking like come here little baby lets cuddle.’ I like those bars because of the creative references I used to Harry Potter as well as the NBA.” – TG 318 for CentralSauce