The supernatural themes of Kids See Ghosts morph throughout the album. Kanye West and Kid Cudi act to reframe the societal perception of mental illness through the personification of their shackles and saviors as ghosts. After a full year of the album, we analyze how these two creatives came together to flip the script on […]
kids see ghosts
Nicki Minaj, Cardi B, Drake or Kanye West: Who Was the Most Self-Obsessed Lyricist in 2018?
Back in 2017 it was discovered that Nicki Minaj mentioned herself on wax significantly more than her contemporaries. To recap, 11.5% of Nicki Minaj’s discography prior to QUEEN contains self-references by Nicki.. In this analysis, Nicki was far ahead of the competition, even handily beating out noted egos like Kanye West and Jay-Z, who came in […]
Wyoming: Breaking Down Kanye West’s 42 Samples One-by-One
From the hook on Pusha T’s “Come Back Baby” to the quasi-unreleased Kurt Cobain demos on “Cudi Montage”, the five-chapter Wyoming series produced by Kanye West contains some of the most iconic samples of the year. We break them down one-by-one to gain a glimpse behind the creative process of one of the most talented […]
KIDS SEE GHOSTS: Tracking Kanye and Cudi’s Fight Against Mental Illness
The journey back from the sunken place of unchecked mental illness is long, uncertain, and unmapped. The path is littered with lost souls and all progress can be rescinded in a moment. The effort to remain present and forward-facing can cost the strongest man his entire reserve of will and power. On KIDS SEE GHOSTS, […]
Watch The Throne 2: Kanye Seeks Self-Awareness, Jay-Z Embraces Family
New statistical analysis from KSG and EIL gives insight into the rumblings of a potential reunion between Jay and Ye for Watch The Throne 2. Numbers don’t lie: never before have Jay-Z and Kanye’s music been further apart. The two artists have both grown and matured since their classic collab album, but the data shows […]
'