By the end of 2007, Kanye West's sample-based production and conscious rapping had made him a full-on international rockstar. One year later Yeezy decided completely abandon both on his next album, instead opting for a risky, totally new sound that would change hip hop forever. With Yeezy Season 8 in full effect, Ben Carter is taking a closer look at the rollout for … [Read more...] about “808s & Heartbreak”: The Data Behind Kanye’s Biggest Gamble
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