In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an art form that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds. Header photo credit: Kick van Doorn.
“LOST” — Noha Saré
NOHA SARÉ - LOST (official music video)
How We Found It
It might sound trite, but our SubmitHub inbox is home to a both bevy of guests and a smattering of familiar friends. Any guest is a single impression away from becoming an indelible presence, and many who do impress end up coming back around with something similarly compelling. It makes sense, given artistic arcs and greater creative impulses.
In releasing “LOST,” Dutch songstress Noha Saré makes a triumphant return to our Why We Like It series. Informed by another formidable performance not unlike her 2020 debut, “Talk To Me,” “LOST” finds a distinct R&B pocket that’s equal parts seductive and disconcerting.
Why We Like It
As Noha’s sophomore single, “LOST” acts as an important, orienting release.
It might sound dumb – granted, it might be dumb – but consider a song as a point on a plane. The first point makes a mark, but it’s only on the second that one can establish orientation, direction, and the connective tissue that binds them. A solitary song is just that, but two tracks let on a keener sense of character, vision, and intent.
“LOST,” then, advances a string of qualities that defined the earnest-yet-unsettling “TALK TO ME.” It’s a slow R&B track with dark electro-pop tinges, marked by vivid imagery channeled through her poetic pen. It’s easy to imagine that Noha’s ideas spill out fully formed, forlorn melodies and sharp lyrics arriving complete with set dressing and soft lighting, but knowing otherwise only makes the finished product all the more impressive.
A brooding, bassy instrumental that strains and heaves, cut only by the strong treble of Noha’s voice. The lyrics, like those on “TALK TO ME,” throw the listener into the fray, with Noha’s veiled poetics spinning rich images of streetlight escapades and a life lived itinerant. There’s a bearing to be found, with her second-person perspective implicating us – “You didn’t need to walk away,” she sings on the chorus, “what is it that you really want?” – even as we slip back into the insular, unaddressed verses.
“LOST” is a soliloquy that breaks from intimate admissions to outright confrontations, illustrating the haunting thoughts that underpin those moments of unabashed honesty. This lofty mission is furnished by an interesting, dynamic craft, with Noha willing to sacrifice a perfect rhyme for a potent phrase, but more than able to compensate with a melodic twist or rhythmic turn. The result are phrases that surprise and subvert, drawing further attention to themselves as they break schemes with a pithy thought or pressing image.
It’s the pressing images of the music video that build on this musical strength, with the intimate cinematography giving ways to other indelible frames. The element of dance that runs throughout adds yet another artform to the mix: silhouettes dance before a solitary spotlight, chorus lines flank Noha as the lens sits transfixed, and most essentially, two women dance with their long braids interwoven, caught somewhere between a struggle and a sway.
That space – the one between seduction and collision – is where Noha Saré thrives. It’s a delicate balance to strike, but with two tracks down, she’s managed to finesse those contradictions with eerie melodies and pointed bars. She may be “LOST,” but Noha feels more at home than ever before.
From Noha Saré
Everybody has their own demons and it’s okay to talk about it. Most everyone has struggled with who they are, what they really want in life or where they’re headed. I got better in dealing with all my ups and downs, by accepting that it is okay to be scared and insecure and it’s okay to not know where you’re heading.” – Noha Saré
More From Noha Saré
If you’ve been skimming these pages – or following along with Noha – you might remember our first piece on her debut single, “Talk To Me.” This being her sophomore effort, she doesn’t have much else in the way of tracks, but “LOST” certainly shows just how exhaustive her process is, as well as how dedicated she remains to it.
I’m already keen for her third go around, and so I’ve tapped in on both Instagram and Facebook. That’s certainly the best way to keep up with Noha’s musical journey. I know I’m asking you to cut out the middleman, but I am the middleman.
More to Discover
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