In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an artform that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
“Reign” – KOTH
How We Found It:
We first heard of Seattle emcee KOTH – formerly Thaddeus Davis – earlier this month, when he submitted “Reign” to us via our portal at SubmitHub. Though he adopted his new moniker in November of last year, KOTH is already making waves in his local scene, both as a solo artist and as one-half of duo Hellavuhstate.
Why We Like It:
The first thing that struck me about “Reign” is the way it plays with familiarity. There’s undeniably something aspirational about The SOS Band’s “Tell Me If You Still Care,” the Jimmy Jam & Terry Lewis-produced cut that underpins KOTH’s pithy financial advice, but it’s never been quite as clear as it is on “Reign.” Extolling the kind of entrepreneurial mindset that’s made titans of Hov and Diddy, KOTH walks us through the establishment of his empire with a freewheeling flow, his illustrations vivid and hunger tangible. Whether it’s flipping money into stocks, concealing his worth, investing in land or namechecking DJ Quik, Koth exudes a confidence that begets control. Even though it’s just the beginning for KOTH, “Reign” will have you buying into his new dynasty.
From the Artist:
The ‘reign’ of KOTH looks like a lot more new music, a lot more visuals and new content. Usually reign is something that spreads as the knowledge of the power spreads. So just keeping applying myself to my craft and spreading that good word through the speakers and screens.” – KOTH