In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an artform that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
“Reps” – Demi Day
How We Found It:
North Carolina emcee Demi Day submitted “REPS” to CentralSauce Submissions in early August, the first time we’d come across her brand of tight, animated and entrepreneurial strain of hip-hop. The track set itself apart with the compelling thematic focus, the subdued-yet-engaging instrumental, and the tight writing that lent life to the aspirational journey within.
Why We Like It:
An anthem for the hustlers and the grinders, “REPS” is a monument to ambition and perseverance. They’re qualities close to Day’s heart, evidenced by her pivot into full-time emceeing, a vocation she approaches with all the discipline of a regular nine-to-five. It’s this commitment that brings grounding to “REPS,” which toys with instrumental irreverence whilst espousing inspirational advice.
Key to the track is the sly idea that only through doing do we hone our craft. Practice makes perfect, and in Demi Day’s case, each and every bar informs the one that follows, prowess begetting prowess. It’s something we could all use to hear: keep increasing those reps.
From the Artist:
The title of my recent EP, PLANS, stands for “Perpetuating Life Agendas Non-Stop!” With that in mind, the song “REPS” is about the constant process of working on your craft. The more repetitions, the better the outcome. In essence, “REPS” is the motivational song I personally needed to complete the EP and move forward. My hope is that people will hear the project and be able to apply it to their path and their goals for their life’s work.” – Demi Day for CentralSauce (2019)