In today’s age, technology has flooded our lives with content. Caught in the mire are today’s musicians who champion an artform that’s more widely distributed than any other throughout human history. And we, more often than not, overlook the music created by unfamiliar faces because it’s challenging. We’d rather have an easy listen, a known quantity to skim through while we think about something else.
Hearing is easy, but listening is difficult. Welcome to “Why We Like It”, where we rebuke the trends in favor of thoughtful analysis and underknown sounds.
“Talkin to Watashi” – CIRRRCLE
How We Found It:
CIRRRCLE came to our attention when they sent “Talkin to Watashi” to our portal at SubmitHub. Comprised of three members, CIRRRCLE provide a unique perspective on hip-hop, hailing from Tokyo via LA. Their sound is crafted by beatmaker A.G.O. who sets the scene for lead vocalist Amiide and rapper Jyodan. “Talkin to Watashi” is a collaboration with LA based artists Flannel Albert and Late Lee, bringing the backgrounds of the artists full circle.
Why We Like It:
It was impossible for “Talkin to Watashi” to not grab my attention. The track is packed with colour and charisma – a testament to the performance of each artist. The beat A.G.O. provides is unmistakably inspired by the sun of California, but introduces numerous instruments and effects that gives “Talkin to Watashi” a unique feel. The song’s hook is perfectly written and performed by Jyodan, begging the listener to sing along. The standout performer on the song comes at its tail end, with Amiide laying down a silky sung passage. In this small verse alone she displays how her unique voice can take such different forms and how strong her writing is. There is so much to love in “Talkin to Watashi,” and these things could only have come from CIRRRCLE.
From The Artist:
We understand that money, women, and drugs are popular topics and reality for many hip-hop artists so we don’t want to knock that lifestyle, but we want to introduce music made from a combination of our backgrounds – a salaryman (businessman), a black kid from Tokyo and an asian lesbian” – CIRRRCLE for CentralSauce